Safe Kids China

Injury Facts

• Accidental injury is the leading cause of death for children ages 0 to 14 in China, representing more than 16 percent of all child deaths each year.

• In average, over 50,000 children die from accidental injuries annually.

• The leading cause of injury deaths in both rural and urban areas is drowning, followed by motor vehicle crashes, poisoning, falls and burns.

• The most common causes of hospitalization related to childhood accidental injuries are falls, fire and burns, cuts and stabs and crushing injuries.

Who We Are

Safe Kids China started in 1999, thanks to generous support from Johnson & Johnson as a founding sponsor of Safe Kids China. We conduct injury survey, education program, and promote regulations on child safety and environment improvement in China.

Where are we now? ( July 2005 - Recent Programs)

Safe Kids Week

More than 51,000 parents and children in 18 cities participated in China 's Safe Kids Week 2005, from May 29 to June 4. Safe Kids Week educated parents and children about preventing accidental injuries through a series of indoor and outdoor child safety activities, including on-site doctor consultations and interactive safety games. Programs focused on fall-related injuries, the third leading cause of accidental injury deaths in the country and the number one cause of nonfatal injuries among urban children. The event marked the seventh year that Safe Kids China has partnered with sponsor Shanghai Johnson & Johnson Pharmaceuticals Ltd.

Safe Kids Walk This Way

On April 12, 2005, Safe Kids China launched the Walk This Way 2005 campaign in Beijing . Volunteers, including 25 FedEx employees, taught 350 students at Chao Yan Shi Yan School about passenger safety. The in-school education on child pedestrian safety reached over 30,000 students in Shanghai , Beijing and Guangzhou . T he campaign received support from the China CDC and the Chinese Ministry of Public Security. Guests included representatives from the China CDC, the Chinese Ministry of Public Security, WHO, UNICEF and the U.S. Embassy .

Home Safety

With a grant from Safe Kids Worldwide, in March 2004, Safe Kids China launched a household safety education study with the cooperation of Shanghai Health Institution. Safe Kids China distributed a survey in kindergartens and made home visits with trained healthcare staff to gain an understanding of child injury at home as well as parents' reactions to safety visits. Survey data from 420 families were collected while 50 families were visited. Using this data, Safe Kids China developed home safety tips for families and encouraged parents to improve household safety for kids. News of the pilot program and its results reached 7.4 million people.

Johnson &Johnson Safety and Health School for Parents

On January 18, 2005, Safe Kids China conducted a speakers' training program in Beijing to create a team of qualified safety educators for parents. The main instructor was Chen Xian Nan, a pediatrician from Beijing Children's Hospital of Capital Medical University. One hundred twenty healthcare professionals were trained to airway obstructions safety and poison prevention. These new trainees then held child safety lectures for 12,000 parents with children under age 6. Parents who attended the classes were given home safety educational materials. Since the beginning of this program in 2002, J&J Safety School for Parents has trained more than 500 healthcare staff who have educated 150,000 parents about safety.

FedEx-BMW Williams F1 Team Day

On September 27, 2004, FedEx-BMW Williams F1 Team Day was held in Shanghai . The event, with the theme "Speed & Safety," was a half-day bicycle safety activity. FedEx management, policemen, children and reporters attended. Eddy Chan, regional vice president, FedEx Express China, explained why FedEx held the program, and a police representative discussed how to be a safe cyclist. Students practiced cycling safety through activities developed by Safe Kids China.

Child Safety Project

The 2004 Child Safety Project focused on developing educational materials and a child safety advocate training process. Training materials for healthcare staff and parents were created, and the first round of training was held in two cities on May 30 and June 15. The educational material provides detailed information about preventing falls, poison ingestion, burns and suffocation. Sixteen communities are participating in the pilot program in Beijing and Guangzhou . This project was developed through a partnership between the Ministry of Health and Johnson & Johnson.